Consumer Education project of milk SA

The Consumer Education Project (CEP) is an initiative by Milk SA that was formed to communicate health and nutritional messages regarding dairy products to consumers and health professionals in South Africa.

Consumers

Dairy is convenient and contains many nutrients. Learn more on how you can benefit by including dairy in your daily diet in our consumer section. Watch our popular TV ads.

3-A-DAY™ message

Are you getting enough? Three servings of dairy a day make a meaningful contribution to the diet by providing protein, a variety of essential vitamins as well as calcium and other minerals, needed daily to achieve good health. Here we give you tips and ideas on how to include three portions each day.

Milk – the sport’s drink with meaningful benefits for all athletes

If you wish to improve your performance in sport, be it rugby, soccer, swimming, netball, weight lifting, sprinting, cycling or long-distance running, it is important to know how to give your body the right energy for engaging in your particular item and maintaining performance.  Read more about sport nutrition and the role of dairy for all athletes. Read this comprehensive guide on sports nutrition with many practical dietary tips for the physically active.

Educating school children

As part of the campaign, a school learner project is developed within the framework of the Food Based Dietary Guidelines and the Curriculum and Assessment Policy Statement (CAPS) of the Department of Basic Education for Grades 1-7.  Our Kids corner complements and forms part of the school learner project. Worksheets and posters can be obtained here for use in the school environment.

Health professionals

Health professionals and opinion leaders play an important part in communicating the health and nutritional benefits of dairy to consumers. Learn more about the latest scientific research results in dairy nutrition and health.

Do you have a question about Dairy, get your answers here…